The Distillery
At Tarik Areke, people are often surprised to learn just how small and hands-on our operation truly is. From the outside, our presence feels much larger—but behind every bottle is a tight-knit team working with heart, hustle, and heritage. Every drop of our handcrafted Ethiopian spirit is produced, bottled, labeled, and packaged on our modest yet mighty 2,700-square-foot production floor in Washington, D.C.
We are proud to run our distillery with a rotating crew of dedicated workers—craftspeople who bring care and character to each batch we make. There's no corporate machine behind us, no massive facility—just a passionate group driven by tradition and love for what we do. Every element of our process, from sourcing ingredients to sealing the final product, is handled with intention and respect for the generations that came before us.
Tarik Areke was born out of a desire to honor our roots and share something deeply personal: a spirit that carries the flavors, memories, and warmth of Ethiopia. It’s not just about what’s in the bottle—it’s about the people who make it, the culture that shapes it, and the community that supports it. We’re small by design, because we believe in making every bottle count.
TARIK CRAFT DISTILLERY
Our Prosses
What Makes Our Areke Spirit Premium?
Our small batch areke is artfully crafted; its unique flavor is a culmination of our distilling and aging process. The ingredients, the climate where it is aged, the barrels chosen, and the amount of time it spends aging; each step results in exceptionally smooth yet complex bourbon. Bourbon is filtered through sugar maple charcoal before filling the barrel where it will age. This, combined with the precise amount of time spent in the barrel, develops our exceptionally smooth yet complex bourbon.
Our Identity
BRANDING HISTORY
After many rounds of ideas and brainstorming, our creative journey led us to a single, powerful image: an old photo of Grandma Tarik. This portrait, filled with warmth, strength, and heritage, became the heart of our brand.
Her distinctive neck tattoo, natural afro, and traditional Habesha libs spoke volumes — each detail deeply rooted in culture and identity. These elements formed the foundation of Tarik Areke’s visual identity. From there, we reimagined her spirit in a modern light: bold, confident, and unapologetically proud of her roots.
We set out to create a design that is simple and minimal, yet rich with meaning — a reflection of Ethiopian culture that feels both timeless and contemporary. The result is a visual tribute that honors Grandma Tarik’s legacy, while also speaking to the generation of today and those to come.
Our Bottles
As for the bottles themselves, they are color-coded to make it easy to identify each flavor — a functional design choice that also adds vibrancy and distinction to the brand experience.
OUR AD CAMPAIGNS
Our ad campaigns are more than just visuals — they’re vibrant, cultural, and intentionally informative. Each image is carefully crafted to be memorable and to offer a meaningful cultural experience. We take pride in creating stories that not only catch the eye but also connect you to the spirit, style, and heritage behind Tarik Areke.
Discover Your Flavor!
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